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W2GB - Episode #45

“Make a Product that Benefits People”


It might seem like common sense, but it goes deeper. Developing a product, a recipe or even a service – there is a larger aspect to its’ impact on consumers – and why it should be a positive one!


Welcome to Words 2 Grow By – where we take a look back at advice and counsel from interviews of leading CPG Founders and industry professionals who’ve appeared on the NexxtLevel Brands Podcast.


Like many food and wellness entrepreneurs, Kellie Lee of Rowdy Bars set our to solve a challenge of her own. A dietary challenge that set her to finding a healthier, better-for-you, but convenient snack/meal replacement – Rowdy Bars. Her passion to share them with others – to address a problem – is why she started her business – and she had some great advice and a great story to share.


You can catch the original episode here: tinyurl.com/W2GBRowdyBars




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