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Differentiate

Was your reaction, like ‘Duh..?’


- Well, it’s not so obvious and you’d be surprised to see how many entrepreneurs have a hard time expressing what makes their product ‘different’ and hopefully, ‘unique’. This was brought up by my good friend and fellow agency-owner Kiri Masters of Bobsled Marketing


This was an early show and Kiri and I were focused on spreading the word about Amazon – and why emerging CPG Brands should be there. There was a lot of information that is all still relevant – and maybe even more so, mid-pandemic. But the idea here was to reinforce that USP – you need that Unique Selling Proposition to make it in the marketplace.


You can catch the original episode here: https://lnkd.in/de_rtdjY




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